Now that the country has had enough of Dr Phil’s shtick and ratings have dropped, WPLG are not renewing the rights to air the talker and will be resurrecting their 5pm newscast. The station is already running promos announcing the changes.
SFLTV first reported back in November 2004 that WPLG planned to drop their 5pm newscast after parent company Post-Newsweek Stations poached the rights to air ‘Judge Judy’ from WSVN and ‘Dr Phil’ from WFOR. At that time WPLG wasn’t doing well in the ratings at 5pm, placing third behind WSVN and WFOR and even though the switch wouldn’t happen for another two years management had decided they will stop trying to prop that time slot with news and would instead use the highly rated ‘Judy’ and ‘Phil’ as a lead-in to the already highly rated 6pm newscast.
WPLG Local 10 News at 5pm will air once again starting August 22, 2011