Nielsen released their DMA (Designated Market Area) household estimates and ranks for 2013 and for South Florida’s two television markets it is good news. Very good news actually.
Miami-Fort Lauderdale DMA gained an estimated 37,330 households in the 2011-2012 period, going from 1,583,800 to 1,621,130 households. West Palm Beach added an estimated 6,290 households for the same time, going from 788,020 to 794,310 households. Both markets however retain their ranks, 16th and 38th respectively. Though if it’s any consolation, in terms of TV advertising dollars sloshing about, Miami-Fort Lauderdale is ranked 10th in the country.
The change in households also means that as of September 22, 2012 1 ratings point in Miami-Fort Lauderdale will equal 16,211 households and 7,943 households in West Palm Beach area.