WPLG is taking Dr Oz out of the 4pm slot, and replacing the show with a newscast to directly compete with WSVN. On-air promos are already airing telling viewers Local 10 News at 4pm is set to begin airing January 13th.
And Channel 10 will have to work for their ratings. For one, WSVN has aired news at 4pm since September 2006 and seems to do well against Judge Judy even though its lead-ins aren’t A-list. Channel 10 also hasn’t done well historically at 5pm – that’s why a few years ago they replaced that newscast with Dr Phil, and decided to focus more on the 6pm show which always gained viewers and placed at or near the top in the ratings pretty regularly.
But that is not all.
The mandate “be more like 7″ from PN bosslady Barr, and having a boss at the helm who cut his teeth at WSVN is bound to cause similarities between the two stations to crop up. And this one will be the most apparent one yet. The new news set.
We’ve always thought WPLG dropped the ball not taking advantage of the huge space where the current is. The one they have now is an off the shelf, pre-made design by FX Group (one of several) for clients who want to save money. And with a big, beautiful new facility it always felt like it was an afterthought. Or more like they ran out of money once the building was done.
SFLTV has learned that set designer FX Design Group is allegedly involved with the project scheduled to début soon-ish. We haven’t been able to pin down exact details, info is kind of all over the place but we’re pretty sure there would be a 2-story open newsroom view behind the anchors. Some tipsters characterized it as being “inspired” and a “copy” of the WSVN newsplex circa year 2000 (What? No neon lights?). While others say it would be closer to the set of Palm Beach ABC affiliate WPBF – created by FX Design Group.