Suzanne Boyd WPEC CBS 12 News Anchor

The Blue Bell Easter bunny along with WPEC morning anchor Suzanne Boyd, and the morning crew from WIRK 103.1 FM visited the kids in the pediatric unit at Palms West Hospital yesterday to cheer them up and deliver loads of ice cream goodies for everyone.

The Florida chapter of Little Smiles, a volunteer driven non-profit with a mission to help kids in local hospitals and other like facilities, organized the visit.

You can support them by going to LittleSmiles.org

Valari Staab NBC Owned Stations President

Just a few short years ago WTVJ had ratings so low on some days it was hard to tell whether anyone was watching. The lack of investment by NBC, a myriad of layoffs, and departures of talent before and after the failed takeover by WPLG, and later Comcast, left NBC 6 with a skeleton crew and a lot of broken equipment and a suffering news product.

We heard stories of broken live trucks, we were told they were down to two working live trucks,  and had such an inability to generate content our insiders told us that staffers watched the other stations in town were doing and would copy and rewrite the rundowns and VOs.

In an interview with industry site  TVNewscheck NBC Owned Stations president Valari Staab says WTVJ was “was the one on the shakiest ground”. She credits the renewal of the station to former GM Manny Martinez who ran NBC 6 for more than a year  before Staab transferred him to Telemundo at the end of 2013. She also thinks WTVJ has “one of the prettiest sets in the country.”

Staab says putting back the creative departments, instead of the centralized approach NBC employed before is another reason for the success of WTVJ and the rest of the station group. Along with heavy investment in resources like equipment, facilities, and talent.

Another interesting bit from the interview is that TV Everywhere will launch around June, allowing cable customers to stream the full schedule of NBC-owned stations live on their PCs or mobile devices.

Julie Durda WPLG Local 10 News

WPLG morning meteorologist Julie Durda will be throwing the first pitch at the Marlins vs Mariners game on Saturday. Yesterday she spent some time at Marlins Park with team pitcher AJ Ramos getting tips on what to do to get ready for her big day.

And well, a girl who can pull a Smart cart by rope and flip a huge tracktor tire, can probably throw little a ball. Guess we’ll find out on Saturday at 7pm.

Julie Durda WPLG Local 10

Photo: StupidGymShit.com

Tix for the game are still available

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Miami TV Stations

The Sun Sentinel’s Johnny Diaz has the usual Nielsen ratings recap for the most watched shows in South Florida, but this time there’s something many of you ask often about – newscast ratings.

The numbers are for total viewers and for just one week, but they offer a glimpse at what the current trend is like. No surprise that Spanish stations are on top, with WSCV in particular performing very strong compared to its closest English language competitor. At 6pm and 11pm Telemundo 51 had twice the viewers of WPLG.

Channel 10 which doesn’t seem to do so well when it comes to the money demo, ends up number one at 6 and 11pm among English language stations. Seeing WTVJ place last 6pm was a surprise but they do well where it counts.

All in all it looks like station managers have their work cut out for them. We have a very fractured TV market, and the viewer pool (at least on the English-language side) seems to be shrinking compared to years past.  If my calculations are correct roughly 409,000 households or 24% watch news at 6pm and 11pm.

You can check this post to see how the English stations rank in the 25-54 money demo.

6 p.m.
WSCV-Telemundo 114,000 total viewers
WLTV-Univision 96,000
WPLG-ABC 59,000
WSVN-FOX 55,000
WFOR-CBS 45,000
WTVJ-NBC 40,000

10 p.m.
WSVN 73,000

11 p.m.
WSCV-Telemundo 119,000
WLTV-Univision 94,000
WPLG-ABC 59,000
WTVJ-NBC 56,000
WFOR-CBS 47,000
WSVN-FOX 47,000

Check out more ratings at Sun Sentinel’s website ‘Game of Thrones,’ Heat and ‘The Voice’ fire up S. Florida TV ratings

WPLG Local 10 News Viagra Flavored Ice Cream

Channel 10′s producers chose a funny way to highlight the viagra ice cream story.

As the story goes, a British ice cream maker created a flavor they call ‘Arousal’ that includes 25mg of Viagra per scoop, and champagne as its key ingredient.

But it won’t be for sale, sorry. The flavor was a custom order by an a-list celeb who made the ice cream parlor sign a draconian non-disclosure agreement.