A story in the NY Daily News points to WPLG’s successful transition away from news at 5pm and other stations around the US that are looking to Miami to save their dwindling ratings at that time slot. WNBC and WTVJ both owned by NBC being ones, of more to come, to copy the idea of replacing news at 5pm with entertainment.
The article raises doubt on whether copying Miami will work in the NY and other markets giving the obligatory quotes from a news consultant who says research shows viewers tend to look for entertainment at 7pm. But stations should put something compelling nonetheless. Of course.
NY Daily News – The nation’s stations look to stay alive at 5
Shaving the 5pm newscasts at NBC affiliates is just part of that NBC 2.0 thing so it won’t be long it spreads. And not just to NBC stations