Local Sweeps Ratings
November sweeps, along with the hype and crazy stories is thankfully over. Until February when TV stations have to do it all over again. FTVLive dropped the 25-54 demo ratings for the Miami market for November sweeps. They might be a little difficult to decipher by those not in the biz but I think the numbers on the right are the actual rating points? Not sure what the smaller numbers mean.
No surprises. WSVN leads at 6AM closely followed by WTVJ, leaving WPLG and WFOR behind. WPLG finished first at 11pm finishing first but oddly they are not number one at 6pm which if I remember correctly used to be the time slot where they always gained viewers, and finished first.
And then the Palm Beach ratings, showing WPBF’s marked improvement from a once third place station. It’s jarring to see just how dominating WPTV is. For example, the station starts with a 5.4 household rating at 5pm, and by 6pm they’re at 9.2 which is more than double WPBF and WPEC combined! WPTV leads in every single time slot. At noon WPEC comes close though, just tenth of a point separating the two.