‘Southeast Toyota Distributors’, a consortium of 173 Toyota and Lexus dealers has told their ad agency to pull all commercials from every ABC affiliated station in the Southeast region of the United States.
ABCNews.com Blotter Blog says the dealer group’s ad agency informed affiliated stations the ads were canceled because of “excessive” coverage of Toyota’s gas pedal problems. The dealers instructed their ad agency to divert the advertising to other local affiliates. ABCNews quotes a station manager as saying that the move is designed “as punishment for the reporting,”
According to their website, Southeast Toyota Distributors is the world’s largest independent distributor of Toyota and Scion automobiles. They represent over 173 dealers in Florida, Georgia, Alabama, North Carolina and South Carolina. The company’s headquarters are in Deerfield Beach, FL in the same building as JM Lexus and accounts for about 20% of Toyota’s sales in the United States.






Recent Comments