Most people were convinced Sunbeam and DirecTV would come to an agreement at the last second but neither side budged so WSVN, WHDH and WLVI have gone dark on DirecTV after an agreement was not reached by 11:59pm on Friday night. DirecTV followed that with a scathing press release calling Sunbeam an outlier “who has no problem committing an unthinkable abuse of the public trust in an effort to shake down an excessive financial arrangement for themselves.” Adding that Sunbeam asked for a 300% increase in the retransmission fee, though they didn’t specify what the previous fee was. DirecTV press release after the jump
As the retrans fee dispute between WSVN and DirecTV reaches the 11th hour, and the station being unable to get what they feel is a fair market value, starting last night a one minute and 40 seconds story on the dispute started to air warning viewers that more than 270,000 people (DirecTV customers?) in South Florida could miss this weekend’s NFL game, 7News and American Idol and encouraging them to call DirecTV to “voice their concerns”.
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