Al Sunshine Says Take Risks, Improve Your November Sweeps Stories
How many assignment desks routinely hand out news releases to new reporters and say, “Here’s the story we want: Shopping is going great at the mall.”
If viewers only knew. November sweeps month is in full force, along with those awful stories stations are usually pumping out. It’s like a competition between all station on who’s going to have the worst story of the month. Former WFOR investigative and consumer reporter Al Sunshine reminds journalists in his RTDNA column to take risks, expose problems and have stories worth telling. And as a viewer I will add, stories worth my (our) time.
RTDNA.org: Prime time for specialty reporting arrives
WTVJ meteorologist Jennifer Gray has left WTVJ, again. Monday’s 11am broadcast was the last day for her at NBC6.
Seattle native Chris Warren who works at The Weather Channel HQ in Atlanta hosting Weather Center.
Johanna Torres is joining WPLG as general assignment reporter. She’s coming from WGXA FOX24/ABC16 in Macon, Georgia where she anchored, reported and produced for the station’s newscasts. Torres is also a former Miami Dolphins cheerleader and graduated from Nova Southeastern University in 2006 with a Bachelor of Arts, Broadcast Journalism. Look for her on the air in November.