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Archive for the ‘WSVN’ Category

WSVN gets New Headshots on WSVN.com

Source: WSVNSource: WSVN WSVN refreshed their anchor, reporter, and weather and sports team staff headshots on WSVN.com. Usually, the headshots were taken at the anchor desk with the newsplex as the backdrop. Surprisingly, they moved from the desk, into the control room with the HD Plasmas as the background. This was quite the unexpected turn, as they usually have the circle 7 logo plastered everywhere. And guess what?! Derek Hayward FINALLY has a headshot on the site! He was the only one on the site without one! Welcome to the world of headshots, Derek!

Well, everyone looks nice and purdy!

WSVN Loves Branding So Much!

Some people say there is no such thing as too much branding and WSVN’s bosses have to be part of that group because the amount of branding they do during the average newscast is just ungodly. The newsplex is kind of obvious but you don’t have to pay close attention to realise they love to drill it in your gray matter that you’re watching 7, and especially at night, ‘The Night Team’.

So, how many times do you think they said ‘Night Team’ in a WSVN 10pm newscast? Or, how many times is the WSVN logo staring back at you, often in multiples, in a newscast? The short answer is a lot! But if you want to get more precise, our friend TMBtD edited a whole hour of 7News at 10pm and made a heroic attempt to count how many times circle 7 popped on-screen.

I tried counting along but got exhausted in the first minute of the video. Check it out after the jump

Maybe that’s why WSVN is so recognizable!?

Continue reading ‘WSVN Loves Branding So Much!’

WSVN Introduces Video Biographies on WSVN.com

That’s right! WSVN being the first in the Miami/Ft. Lauderdale market to do this. They are now introducing video biographies of some of their TV personality. The four main anchors on channel 7, which are Belkys Nerey, Craig Stevens, Lynn Martinez, and Charles Billi, are the ones with video bios. In these bios, they are asked questions such as “How did you get your big break?” or “What was your first job?” and other questions along those lines. They throw in some cute and funny questions into each video bio. Go check them out at WSVN.com, click news team, and click on those four anchors, or you can click here.

The 7News Drama Llama Open

Oh it’s back. A brand new drama open for The Night Team in true 7News style.

A few years ago they used to do these teases for the late news a lot more often. Back then they’d have Craig and Laurie Jennings standing on the second floor where the big giant 7 logo used to be saying something like “It’s 10 o’clock and the night team is on” then the tease would roll. Made me wonder what it took to go over those rails.

And of course who can forget the promo with Craig and Laurie where they got spun around and poped on screen like they were beamed down from the starship Enterprise.

When I watch 7 and the stations here in Seattle the difference is shocking to say the least. Even the FOX station, KCPQ, is subdued and very conservative. They could easily put you to sleep. They are slower paced then even WTVJ. I can see why everyone who comes to Miami and sees 7 is so captivated or really hates them, they truly are one of a kind.

Video after the jump. The tease alone is 1 minute 30 seconds without the open! I thought they shortened the opens to keep it short?!
Continue reading ‘The 7News Drama Llama Open’

Sunday Sports Xtra HD Debut

What an into!

/hat tip to TMBtD/